AI Quiz: the most powerful lead magnet we've tested | SuperMonkey
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AI Quiz: the most powerful lead magnet we've tested

In B2C, it's often our centerpiece: the lead magnet that turns a stranger into a qualified prospect, without ever feeling like "filling out a form." In B2B, it's the complementary "call to action" that captures what your standard funnel lets slip through.

Review my landing pages30 min · Free diagnostic · No sales pitch

21 years

of experience in digital acquisition and lead generation

4 steps

a fully automated journey, from attraction to booked call

Score A, B, C

every lead is qualified in real time, before the first call

Landing pages and funnels that convert

Journeys designed to engage and convert

A few examples of possible landing pages, quizzes and lead magnets (not exhaustive). Yours will be built custom for your market, your audience and your brand, never copied from a template.

Instant property valuation
Landing quiz · Real estate

Instant property valuation

A value shown immediately, with the full breakdown sent after the email is captured.

Savings simulator
Landing quiz · Energy / solar

Savings simulator

Before / after comparison at a glance: annual savings as the hook that sparks interest.

Profile diagnostic in 3 to 20+ questions
Landing quiz · Coaching

Profile diagnostic in 3 to 20+ questions

Visible progress throughout the quiz, with a personalized profile as the entry point.

Leasing / trade-in simulator
Landing quiz · Automotive

Leasing / trade-in simulator

Eligibility score shown immediately, detailed offer sent after capture.

Primary call to action + lead magnet
Landing · B2B

Primary call to action + lead magnet

The quiz complements the booking flow, never competing with it.

A different art direction
Alternative style · Editorial

A different art direction

The same capture mechanism can take on radically different looks.

These examples are deliberately simplified: they don't reflect the diversity, level of detail, or depth of the journeys actually built for clients.

Who is this for?

2 audiences, 2 use cases

Two different approaches, one shared goal: turning more traffic into qualified prospects.

B2C

You sell to consumers

Your average order value is high, whether upfront or over time, which makes profitable online acquisition possible. In B2C, the quiz or lead magnet becomes the centerpiece of your acquisition, not a side feature.

CoachingTrainingInfo productsInvestingHome & renovationEnergyAutomotiveInsuranceHealth & wellnessReal estateAnd many more…
B2B

You're already doing B2B acquisition

You're already driving traffic (Meta, Google Ads, LinkedIn, SEO…) and want to sharpen your conversion. I optimize your existing landing pages and add a lead magnet (content, quiz, instant diagnostic) that captures the traffic your main funnel (contact, meeting, demo) isn't converting today.

SaaSProfessional servicesAgenciesConsulting firms
The machine

How the system works

A fully automated 4-step journey that turns a stranger into a qualified, motivated prospect, before the first human call even happens.

  1. Attraction

    Meta, Google Ads or LinkedIn ads that redirect to a landing page with a clear promise and a personalized diagnostic as the hook.

  2. Smart diagnostic

    A structured quiz that covers everything: diagnostic, projection, qualification. The prospect gets value while we calculate their score.

  3. Automatic scoring

    Every answer feeds a real-time lead score. Score A = ideal client. Score B = potential. Score C = not the right fit.

  4. Differentiated journey

    Ultra-personalized AI result, optional fast-track booking for A scores, secondary qualifying booking for B's, disqualification for C's.

The diagnostic as value

The quiz isn't a form.
It's a consultation.

At SuperMonkey, every question is built so the prospect learns something by the end. That's what creates the natural urge to see it through.

Awareness

The prospect realizes the real scale of their situation. Questions that trigger a "yes, that's exactly my situation" moment.

“These questions really speak to me.”

Root cause identification

We identify the root causes of any potential barriers, not just the symptoms. The prospect starts to see things from a different perspective.

“I hadn't seen it from that angle.”

Quantifying the impact

We translate the problem into a concrete cost (money, time, "pain"). The urgency to act becomes natural, not forced.

“I'm leaving €X on the table every month.”

Real-time lead score

Budget, maturity, profile: collected discreetly while the prospect receives value. The scoring is invisible to them.

“This diagnostic is precise. The offer must be serious.”

Differentiated journeys

A journey tailored to every lead profile

No more wasted time on off-target profiles. Your sales team only calls people who match your ideal client.

Score A · Ideal client

Fast Track

  • Ultra-personalized AI diagnostic
  • Highlights the main blockers
  • Actionable priority plan
  • Immediate access to "Fast Track" booking
  • Complete prospect file for your salesperson
Score B · Potential

Targeted nurturing

  • Ultra-personalized AI diagnostic
  • Explanation of what's missing to be ready
  • Secondary booking
  • Additional qualification before the meeting
Score C · Not the right fit

Honest redirect

  • Honest, transparent diagnostic
  • No meeting offered
  • No sales time wasted
Anti no-show

Your salesperson shows up fully briefed. Never cold.

  • Multi-channel confirmation

    Automatic email + SMS, reminders at D-2 / D-1 / D-0: the prospect can't forget.

  • Progressive micro-commitments

    The prospect confirms, prepares materials, re-engages. Their level of investment rises before the call even happens.

  • Qualifying form tailored to the prospect's score

    The prospect confirms their maturity and goals before the call: a strong psychological commitment.

  • Full sales briefing

    Your salesperson knows everything before picking up: score, answers, AI diagnostic, stated goals.

Prospect file · before the call

Lead profileScore A
Main problemResults that don't match the effort put in
Confirmed budgetYes ✓
Decision timelineWithin 30 days
AI diagnosticAvailable ↗
Complete infrastructure

Everything's handled from A to Z

SuperMonkey hosts, runs and maintains the entire system. You only have one thing to do: turn your prospects into customers.

Ad messaging

Analysis of your ads and messaging recommendations for your Meta, Google Ads or LinkedIn campaigns.

Landing page

Conversion-optimized page, tailored to your market and your target audience.

Professional AI quiz

Fully customized for your industry, your personas and your offer.

AI result pages

Personalized diagnostics generated dynamically for every prospect.

Complete automations

Email sequences, SMS, scoring, routing: everything runs without human intervention.

Booking system

Fast Track, secondary booking, reminders and built-in no-show prevention.

Scoring & qualification

Proprietary scoring algorithm, calibrated on your ideal client.

Dashboard & reporting

Lead-tracking Google Sheet, dashboard and automatic import into your CRM.

Monitoring & support

Continuous monitoring and dedicated support.

Ready to get started?

Let's see how to get more customers from your current traffic

A 30-minute conversation to understand your current traffic, where it's leaking, and what kind of custom journey could change everything. I'll walk you through my analysis and recommendations live. No commitment, no sales pressure.

Review my landing pages30 min · Free diagnostic · No sales pitch
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